Training Sessions & Business Counselling

Aboriginal BEST is targeted at all Aboriginal people who are interested and committed towards pursuing self-employment and entrepreneurship as a career option.

Aboriginal BEST includes 12 training sessions and one-on-one business counselling. Below is a summary of all Aboriginal BEST program components:


Aboriginal BEST workshop sessions are designed to help participants identify viable business ideas and determine their feasibility. Participants will also conduct market research, write a business plan, and explore financing options. Aboriginal BEST is a 12-session training series.

Session 1 – Entrepreneurship

  • What is an Entrepreneur?
  • Characteristics of an Entrepreneur
  • Advantages and Disadvantages of Being Self-employed
  • Mental Preparation
  • Goals From your Business
  • Ways to Begin a Business
  • Idea vs. Opportunity
  • Business Ideas
  • What Types of Businesses are Needed in Your Area?
  • Business Planning
  • What Goes Into a Business Plan and What You Will Learn During Aboriginal BEST

Session 2 – Market Research

  • What is Market Research?
  • Why is Market Research Important?
  • How to do Market Research
  • Primary and Secondary Market Research
  • Market Research in Aboriginal Communities
  • Interpreting your Market Research and Including it in Your Business Plan

Session 3 – Competitors, Competition and Competitive Advantage

  • What is Competition and Who is a Competitor?
  • How to Get Customers: Competitive Advantage
  • Competitor Profile
  • Analyzing the Results

Session 4 – Marketing

  • What is Marketing?
  • Beware of the Three Major Mistakes most New Businesses Make when Marketing
  • Creating a Marketing Plan
    • Create a Benefit Statement for Your Business
    • Decide How Sales will be Made
    • Decide How to Reach your Customers with Marketing
    • Set a Marketing Budget for Your First Year
    • Choose a Variety of Marketing Methods
  • Put Your Marketing Mix into a Chart
  • General Marketing Tips

Session 5 – Operations: Laws and Insurance

  • Legal Structure of your Business
  • Location
  • Laws and Legal Stuff: Municipal, Provincial and Federal
  • Insurance and Risk Management
  • Types of Insurance

Session 6 – Operations: Tax, Suppliers, the Hired Help, Production Process and Capability, Professional Advisors, Financial Institutions

  • Tax and Aboriginal Business
  • GST Registration
  • PST Registration
  • Suppliers
  • The Hired Help: Staff and Contractors
  • Production Process and Capability
    • Professional Advisors
    • Accountant
    • Lawyer
    • Financial Institutions: Banks and Credit Unions
    • Mentors
  • Canada Revenue Agency
  • Write-offs and Deductions

Session 7 – Funding: Where will you get the Money?

  • 5 Major Ways of Funding a Business
    • Cash Friendly Sources
    • Personal Resources
    • Equity
    • Debt Financing
    • Peer Lending
  • What Lenders look for: the 5 “C”s
  • How to Check Your Credit Record
  • Government-related Lending Programs

Session 8 – Financials: Personal Budget and Net Worth

  • Personal Budget
  • Personal Net Worth

Session 9 – Costs and Pricing

  • Cost of Doing Business
    • Fixed Expenses
    • Variable Expenses
  • Pricing

Session 10 – Financials: Start Up and Cash Flow

  • Sources and Uses of Financing
  • Start up Expenses
  • Cash Flow
  • Income Statement
  • Balance Sheet
  • Break-even Analysis

Session 11 – Technology

  • E-Business, The 21st Century Trading Post
  • Planning an Internet Strategy
  • Internet Marketing Techniques
  • How to Choose a Web Designer

Session 12 – Business Plan Executive Summary and Polishing Your Presentation

  • Business Plan Executive Summary
  • Polishing Your Presentation
  • Presenting Your Business Plan and the Art of Storytelling
  • Story-telling / Presentation tips
  • Presentation Templates
  • General Presentation Tips
  • For more Information, Help and Assistance in Making Great Presentations
  • Useful Web Links